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Welcome,

I'm Kali

Problem-solving specialist focused on design solutions. As as an experienced multidisciplinary designer, I don't just move pixels, I create workflows for brand success.

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Personal highlights

Creative designer and new tool explorer

Logic and layout specialist from concept to execution

Team asset for documentation and training

Turning "what if's"

into "it's done"

Modular and adaptive design for custom content and email systems

I focus on building solid foundations that can actually evolve as you do. It’s really about giving your team tools that make their lives easier, keeping everything on-brand while still letting your brand's personality shine through.

ROLE: System architect and manager

Explore Features

Icon sets created for full brand usage distilling complex information

I’m all about making the complex feel simple. I design clean, modular icon sets that help people navigate ideas without the headache.

ROLE: Designer and system auditor

Look Closer

HVAC Before

HVAC After

AI training and forward thinking case study with content and brand teams

This project focused on smoothing out AI workflows to remove the guesswork, specifically for generating high-quality images for Brand social and Content. Beyond the technical setup, leading team-wide training helped shift the focus toward the strategic thinking needed to make these tools actually work for us.

ROLE: Instructional designer and researcher

The Full Story

Custom illustrations developed to summarize in web article content

Turning complex research into a clear story is all about the right visuals. The examples I illustrated here focus on distilling intricate data into into something that’s actually fun to read.

ROLE: Illustrator and QA specialist

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Editorial design for publication and detailed infographics for PR

I love turning heavy text into stories people actually want to read. I act as a bridge between raw data and clean design. Whether it’s a survey or a magazine spread, I create layouts that guide you straight to the point so it’s actually an easy read.

ROLE: Designer and QA specialist

More Details

Logo design and team building as a creative designer and team leader

Making team logos is about building pride and humanizing corporate decks. I focused on professional yet playful designs that gave every group a unique identity. I also applied that energy to our team culture, leading projects that helped us stay connected and boosted morale.

ROLE: Illustrator and team leader

Read Futher

Advertising design for a monthly print and digital publication

I treat Ad design like a creative puzzle. I strive to fit in everything the company wants in the design in a clean and unique way so that their ad stands out in the mix.

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Past designs for print media, event branding and marketing

Here’s a quick look at what I was up to before my time at Angi. It’s a bit of a mix, covering everything from print and social designs to event branding and promotional design.

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But what if this portfolio isn't the aesthetic you are looking for?...

No problem! As an experienced designer I can match, adapt, and expand upon any design style as well as enhance creative options as the brand identity continues to grow. These examples represent brand specific requests and a commitment to result-driven design over personal ego.